Cut!...It's my wife calling.

OK...just when you thought you'd seen it all with hand cage/matte box rigs for DSLRs (Red Rock's really elaborate rig is pictured), you realize you ain't seen nothin' yet.

We seem to be moving in the same opposing directions that the HD television-buying, yet YouTube obsessed consumer is... We like video to be of great quality...or really convenient. And we're willing to completely compromise one for the other.

The people at Zacuto in Chicago have seen an opportunity and seized it. Zacuto has been known for very solid camera accessory rigs for some time now. They are a rental company that also does their own hardware development.

The new iPhone has video capability-what it doesn't have...is a handle. So, here it is. This is the ZGrip iPhone Pro. Zacuto has made a fairly informative video that shows the capability of the grip system in use here.

You can mount the iPhone on a tripod, on a long accesory rod to gain elevation... it looks as if you can create a 30 pound accessory kit for your 135 gram smart phone in no time.

I'll be holding out for the teensy swing away matte box and french flag myself.

Once an iCinematographer has his or her rods, tripod, jib, audio recorder and other accessories assembled, the iPhone may be the only cel phone that is actually too bulky to carry on a commercial flight with all its accessories...

Don't forget to set the ringer to 'silent' before you call "Action!"

TimK